Why Online Marketing Matters - How Small Business Can Get More Customers, Sales & Profits



Why Online Marketing Matters - How Small Business Can Get More Customers, Sales & Profits
This book serves as a primer to help you understand the online marketing landscape, select the best strategies for you and begin to transform your business. It was designed to be read in straight forward, bite-sized pieces making it easy for time-pressed business owners to consume in just a few minutes at a time.
Topics covered in this book range from online marketing and advertising to internet search marketing. You will discover many opportunities to run an internet marketing promotion of your own.
You will learn how to:
Use the current social media hotspots & niche sites to your advantage
Get found by your customers and the search engines
Use audio and/or video to connect with your customers
Keep your customers engaged by blogging
Use article marketing and social bookmarking to gain exposure
Get leads and build customer relationships with e-mail marketing
Build customer loyalty by using event marketing
Get free traffic by using search engine marketing
Connect with customers by using mobile marketing
Find help if you're simply out of time
Choose a strategy that won't wear you down
'Why Online Marketing Matters' explains the need to be online, why and how online marketing works to get more customers, and introduces the many options available to you. Worksheets guide you step-by-step from doing internet marketing research to creating a business development strategy and online marketing plan that suits your needs.


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